Welcome to LaunchPoint Golf

LaunchPoint Golf is a golf improvement site for mid-handicap players who want data-backed advice without the fluff. Written by James Whitfield.

Welcome to LaunchPoint Golf

If you've found LaunchPoint Golf, you're probably the kind of golfer who wants to get better — and who suspects that most improvement content is either too vague to act on or written by someone who's never broken 85.

I'm James Whitfield. Mid-handicapper, data nerd, and someone who has spent an embarrassing amount of time reading sports science papers about hip rotation and putting biomechanics so you don't have to.

LaunchPoint Golf covers the parts of the game that actually move the needle: swing mechanics, course strategy, fitness for golfers, equipment fitting, and the mental side. Every piece is grounded in research — named studies, real numbers, and practical takeaways you can use on your next round.

No gear-worship. No tips that only work if you already swing like a tour pro. No filler.

If that sounds like your kind of golf content, start with the articles below or use the search to find whatever's giving you trouble this season. I've probably written about it.

The golf newsletter that cuts the hype

Data-backed reviews and advice that works. No brand spin.

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James Whitfield
James Whitfield Golf writer

James Whitfield plays off a 7 handicap in the Pacific Northwest. A former tech pro, he reads what independent tests show, cross-references owner reports, and turns the evidence into buying advice. He's happier with a spec sheet than a putt.