A links-golf capsule timed to Royal Birkdale, sold only through the brand’s own site
Sun Day Red, Tiger Woods’ TaylorMade-backed apparel brand, released a new Royal Collection on July 9, a links-golf capsule timed to The Open Championship at Royal Birkdale, which runs July 16 to 19. The line covers polos, outerwear, footwear, and accessories in a muted blue, tan, and claret palette, and it’s sold direct through sundayred.com rather than through Amazon.
The capsule leans on tartan detailing and a color story built around the game’s oldest major: muted blues and tans grounded by a dark claret that echoes the Claret Jug itself. Sun Day Red has framed the collection as a tribute to British links golf’s traditions, and the product mix backs that up. Apparel includes polos, hoodies, and outerwear; accessories include tartan-trimmed headcovers, a white-and-burgundy Osprey golf sneaker, and a stand bag made with Vessel. Sun Day Red says the pieces are built for the wind, water exposure, and firm turf that define a links course, which is the kind of functional claim that’s easy to make and harder to verify from a launch announcement alone, so treat it as the brand’s own positioning rather than an independently tested spec.
Sun Day Red sells direct-to-consumer through sundayred.com and a short list of select retailers, not on Amazon, and this piece doesn’t carry a Sun Day Red buy link for that reason. If you’d rather buy something in the same lane on Amazon, two reviewed pieces on this site fit the brief: the adidas Rain.RDY jacket covers the same wind-and-water use case in outerwear, and the FootJoy WeatherSof glove is a wet-weather grip option for the same conditions this collection is styled around.
Sun Day Red is Tiger Woods’ golf apparel brand, backed by TaylorMade. It launched in 2024 and sells apparel, footwear, and accessories direct to consumers through its own site.
Exclusively through sundayred.com and a small number of select retailers. It launched July 9, 2026, timed to The Open Championship.
Not currently. Sun Day Red sells direct-to-consumer through its own site and select retailers, so the Royal Collection isn’t available on Amazon.
The Open Championship 2026 runs July 16 to 19 at Royal Birkdale, one week after the Royal Collection’s July 9 launch.
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